What Can We Do To Help You?

Posted on September 23, 2007
Filed Under general | Leave a Comment

You don’t have to hire a full time Program Manager, Web Editor and Interactive Manager. Just call us for help when you need it. We’ll take care of it.  It really is that simple.  eMail: lori@loribratz.com  Phone:  Seattle Metro: 206-973-3725    Out of Area:    888-627-7851    

Lori Has Played An Integral Part In The Growth Of Our Internet Business

Posted on September 7, 2007
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Lori’s technical knowledge of web site programming, search engines, configuring foreign programs, etc. has played an integral part in the growth of our internet business.  Just one week after she reconfigured our web site and search engine categories, we received an inquiry from a major retailer in Oregon.  They are our biggest retail customer and place repeat orders monthly for all nine stores.  There’s just no way they would have found out about us if the search engine wording wasn’t precise.

Julie Steil
River Valley Ranch

Lori’s Knowledge and Insight Produced Great Organic SEO Results

Posted on September 6, 2007
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“Lori’s knowledge and insight produced great organic SEO results for my website – www.fireflypublicity.com. My site is ranking high on many search engines and I’m receiving new business calls because of it! It’s impossible for a business owner like me to know and understand SEO/SEM. I’m glad I turned to an expert like Lori for help. I couldn’t be happier with the experience or the results. She definitely knows her stuff!” July 6, 2007 

Top qualities: Great Results, Expert, Good Value 

Kim Emery
www.fireflypublicity.com

 

Website Optimization: Put The Rabbit Back In The Hat

Posted on April 30, 2007
Filed Under SEO | Leave a Comment

The secret of website optimization is that there is no magic involved at all.  Forget about tricking the search engines and work on defining your business correctly by logical, descriptive keywords. 

Combating common website optimization mistakes:

List Spamming:  Some “Website Specialists” believe that the best way to get “juice” is to spam list services like Craigslist.  Posting to public forums every day only serves to annoy the community and will guarantee that you are flagged and removed and possibly even banned from the service.

Instead:  Post to lists no more than every three days and delete your old listing.  Exercise common courtesy.

Posting junk:  Never try to “trick” your audience into clicking your links.  That just costs you time and bandwidth.   Driving unqualified traffic to your website is about as useless as inviting triangles to a circle convention. 

Instead: Be as clear and descriptive as you can, and post only where you believe your target audience to be.

Using useless adjectives in meta tags:  This is a common mistake made by the best of writers.  Adjectives, or words that describe other words like, “Best, brightest and premiere” are not effective for meta tags because people who are looking for you are not searching for those words. 

Instead:  Use simple noun combinations that describe your business or service and physical location; Seattle Catering, Puyallup Flat Roof Replacement, Capital Hill Document Storage.

Be sincere in your aim to give the most comprehensive description of exactly what your business does so that people who are looking for you can find you as quickly as possible. Thoughtful logic will tell you exactly how to optimize your website. 

Search Engine Optimization – 5 Things you Need To Know

Posted on April 30, 2007
Filed Under 10 Things You Need To Know, SEO, general | Leave a Comment

The internet is now the #1 source consumers turn to to buy products and services. 

Are You Ready? The first place your customers go to find you is the web. Your internet presence will most often be the first impression you give to a potential new customer. Make sure it’s great.  Can You Be Found? Millions of business owners and consumers use the internet to find information, research companies, and make buying decisions. If you have a website, you need to be loud and clear.  

Here are the 5 basic steps for website optimization:

Step 1 is site optimization (proper page titles and descriptions, meta tags, labeling images with alt text, etc).

Step 2 is listing you in key places on the internet.

Step 3 is narrowing down keywords: getting down to the nitty gritty with who are target audience is!  

Step 4 is optimizing your site’s content (articles and info) with those target keywords.

Step 5 is writing up style guidelines for the site (rules that your writers, web helpers, contributors should follow:  ex: always use alt text with an image).

I Found Lori Bratz To Be Very Professional

Posted on March 2, 2007
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“I worked with Lori when she was a Program Manager for one of the products at Microsoft. She is an energetic and dynamic individual. I found her to be very professional in her approach and smart. She was easy to work with and she always made sure of steady traction in the project with zero slippages.” July 6, 2007

Chris Alexander, Developer Support Engineer, Microsoft

My Business Has Grown Beyond My Expectations

Posted on February 17, 2007
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Three months after Lori built my website and started marketing my business online, I have more business than I ever dreamed possible.  She pays attention to every single detail of my marketing program.  I know that she has bigger clients but I always feel like I’m her top priority. 

Oksana Vosnyuk, Business Owner www.DependableMaid.com

 

Lori Gets Results

Posted on February 17, 2007
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Lori took our site from obscure to a great resource that our whole community relies on. Plus, our site is now the #1 search result on Google.  Lori Bratz works hard and goes above and beyond to deliver results.  If you want to work with somone who gets results, call Lori. 

Michael Miller, Captain, Rogers Minnesota Police Department

Lori Continues to Deliver Results for My Business

Posted on February 17, 2007
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Lori helped grow my business from just me to 6 employees and thousands of satisfied customers. Because of her, I now get 99% of my new clients from the internet.

She knows what she’s doing.  Her work has been key to my business success.  Thanks, Lori
Jennifer Washburn, www.AdvancedSkinAndBodySolutions.com

 

 

A Good Watchdog Can Stop A Thief

Posted on February 17, 2007
Filed Under Watchdog Consulting | Leave a Comment

Business owners and corporate executives use vendors to fill the role of an IT team or creative department because the resources they have in house are overloaded or simply don’t exist. Outsourcing technical and creative projects is business as usual for the busy executive.

The sad truth of the matter is that there are many interactive service providers who are more than happy to take advantage of a busy executive.  No one begrudges an honest day’s pay for an honest day’s work.  I fully expect the people who work for me to make money.  In fact, I want them to make money and be successful. Everyone likes a winner.  But no one likes to be ripped off.

A friend of mine who is a VP of Marketing for an international company told me the other day that she thinks that buying products and services for her interactive division feels alot like getting repairs done to a car.  You just don’t know if you’re getting ripped off.  

Last week I met the Executive Owner of an outdoor advertising agency who told me that he’s paying his service provider a hefty monthly hosting fee because the provider registered his domain name for him and told him that he can’t move it anywhere else.  This man, a multi-million-dollar deal maker with an MBA was told a bald-face lie by a vendor and has just continually signed off on the monthly P.O.’s because he’s busy and needs his website.  I helped him understand his options.

How do you avoid being ripped off?  Checks and balances.  Bring in a knowlegable consultant for a short time to analyze your current interactive efforts, review your site, your providers, and the services you are getting. A watchdog consultant may find ways for you to save money immediately and recoup potential long term losses.

The help of a professional, knowlegable consultant means a better return on the investment you’ve made in your interactive property and overall bottom line.

Take our Free, Interactive Property Self Assessment Test now to see how vulnerable your website may be.

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