Keyword Advertising: 10 Things You Need To Know
The best customers are the ones that come looking for you. I could sit and cold call businesses all day long and try to explain why they need me, but it’s much easier to pay search engines or strive for high organic placement to send me qualified leads: people who are looking for my services already. It’s [...]
Search Engines Are the No. 1 Source for Consumers Looking for Local Businesses
One of my favorite clients recently told me that she’s getting 15 times more business from her web efforts than from her yellow pages ad, and at a fraction of the cost. I’m not a bit surprised. Personally, when that big old yellow book shows up on my doorstep, I’m annoyed and I lug it to the recycling [...]