The Promotions Mix: Advertising
Today’s topic: Let’s talk about the promotions mix: Advertising. Every entrepreneur has to find effective ways to promote their business. What exactly is promotion? A promotion is an activity that communicate the merits of the product and persuade target consumers to buy it. Defining a promotion is simple enough, but spending your hard earned budget [...]
The Promotions Mix: Personal Selling
Today’s topic: Let’s talk about the promotions mix: Personal Selling Personal selling, or face-to-face selling is particularly important in business-to-business marketing. You, as the salesperson give an oral presentation to a client, customizing your presentation to their business needs. The advantage of personal selling is that you have a chance to directly address customer objections [...]
How To Start Your Own Business: Legal Eagle’s Advice
Famed Legal Counselor C.C. Weich shares some words of wisdom about starting a business.
Cecile C. Weich is a Prominent Attorney and Lecturer and one of America’s leading authorities on Women’s Legal Rights. She has been featured and quoted in major publications including The Wall Street Journal, New York Newsday and The National Law Journal, and she has been a guest on many radio and television shows including Court TV, Phil Donahue, The Today Show, MSNBC, CNBC, McGlaughlin Report, Oprah Winfrey, and Larry King Live. Ms. Weich is also co-founder of the New York Association of Women Business Owners and was the New York state representative to the National Women’s Political Caucus, she has been married since 1958 and has two grown sons.
The Promotions Mix: Sales Promotions
Today’s topic: Let’s talk about the promotions mix: Sales Promotions. Sales promotions: give something away or have a very good, low sales price on your product. The advantage of this kind of advertising is that you attract attention and can achieve a quick response, but the disadvantage is that you can destroy your brand equity [...]