Keyword Advertising: 10 Things You Need To Know
The best customers are the ones that come looking for you. I could sit and cold call businesses all day long and try to explain why they need me, but it’s much easier to pay search engines or strive for high organic placement to send me qualified leads: people who are looking for my services already. It’s [...]
Business Plan Basics
How to write a Business Plan The following information is an excerpt from the SBA’s website. For more information and the complete article, please visit: http://www.sba.gov/starting/indexbusplans.html What goes in a business plan? This is an excellent question. And, it is one that many new and potential small business owners should ask, but oftentimes don’t ask. [...]
Government Contracts: How to Bid
Everyone thinks that winning a government contract is a big payday. Think again. Most companies earn only 15% profit on their governement contracts, which is, of course, a decent margin. In addition to the contract NOT being a huge financial windfall, there is an enormous amount of paperwork and preparation involved. You may want to hire a consultant who [...]
Networking: Business vs Social
Business owners swear by the “good old boy” network. That is, your best resource for business is a well-connected network. It’s important to discern between social and business networking. The two, while not necessarily mutually exclusive, are rarely the same, especially for younger business owners who are still socially bound to roommates, teammates and family [...]