The Promotions Mix: Advertising
Today’s topic: Let’s talk about the promotions mix: Advertising. Every entrepreneur has to find effective ways to promote their business. What exactly is promotion? A promotion is an activity that communicate the merits of the product and persuade target consumers to buy it. Defining a promotion is simple enough, but spending your hard earned budget [...]
The Promotions Mix: Personal Selling
Today’s topic: Let’s talk about the promotions mix: Personal Selling Personal selling, or face-to-face selling is particularly important in business-to-business marketing. You, as the salesperson give an oral presentation to a client, customizing your presentation to their business needs. The advantage of personal selling is that you have a chance to directly address customer objections [...]
The Promotions Mix: Sales Promotions
Today’s topic: Let’s talk about the promotions mix: Sales Promotions. Sales promotions: give something away or have a very good, low sales price on your product. The advantage of this kind of advertising is that you attract attention and can achieve a quick response, but the disadvantage is that you can destroy your brand equity [...]