Small Business Success in Tough Economic Times

If you have a small business, you know that consumers are guarding their spending now more than ever.  In order to compete, and sometimes even to stay in business, small businesses need to offer more than their competition.    Consumers are forgoing personal services such as haircare, massage, even extracurricular activities for their children because they [...]

Search Engines Are the No. 1 Source for Consumers Looking for Local Businesses

One of my favorite clients recently told me that she’s getting 15 times more business from her web efforts than from her yellow pages ad, and at a fraction of the cost.  I’m not a bit surprised.  Personally, when that big old yellow book shows up on my doorstep, I’m annoyed and I lug it to the recycling [...]

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New Website: You need a fresh design, look and feel, content, hosting and domain name registration. Site Marketing & Promotion: You have a site and want to promote it and get results in the search engines.  Task Assistance: You have a website and you need someone to make a change to it one time or once [...]

Search Engine Optimization – 5 Things you Need To Know

The internet is now the #1 source consumers turn to to buy products and services.  Are You Ready? The first place your customers go to find you is the web. Your internet presence will most often be the first impression you give to a potential new customer. Make sure it’s great.  Can You Be Found? [...]

Web Content

Everyone knows someone who knows how to turn a nice phrase.  Beware of turning your web content over to someone who doesn’t have relevant experience.  I had a client who owned a construction business who hired a “professional writer” to write content for his website, but that content never came.  His “professional” was a lady who [...]

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Business Plan Basics

How to write a Business Plan The following information is an excerpt from the SBA’s website. For more information and the complete article, please visit: http://www.sba.gov/starting/indexbusplans.html What goes in a business plan? This is an excellent question. And, it is one that many new and potential small business owners should ask, but oftentimes don’t ask. [...]

Website Checklist from Digital-Women

Handly little list from Digital Women – use it as a set up check list and incorporate it into  your test plan.  http://www.digital-women.com/checklist.htm I have a way to navigate my website on every page I have provided several ways for a client to contact me. I have a “printable” orderform for my clients. I have [...]

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